Last Updated: 11 August 2026
Introduction
AT1 PERFORMANCE respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, request a quotation, make an enquiry, reserve or hire a vehicle, communicate with us, or otherwise use our services.
For the purposes of applicable UK data protection legislation, AT1 PERFORMANCE is responsible for the personal information that we collect and process in connection with our services.
We take the protection of personal information seriously and implement appropriate measures designed to keep personal information secure and to process it in accordance with applicable data protection legislation.
Information We Collect
We may collect personal information when you make an enquiry, request a quotation, book or hire a vehicle, make a payment, communicate with us or use our website.
The information we may collect includes:
- Your full name.
- Home or billing address.
- Email address.
- Telephone number.
- Date of birth.
- Driving licence information.
- Driving licence expiry date.
- Driving entitlement and verification information.
- Passport or other identification documents where required.
- Proof of address.
- Booking and reservation details.
- Vehicle rental history.
- Vehicle preferences.
- Information relating to additional authorised drivers.
- Payment and transaction information.
- Deposit, refund and rental charge information.
- Information relating to accidents, damage, insurance claims or breakdowns.
- Information relating to parking charges, tolls, congestion charges or traffic offences.
How We Collect Your Information
We may collect information directly from you when you complete a form on our website, request a quotation, make a booking, contact us by telephone, email, WhatsApp or another communication method, enter into a vehicle rental agreement, make a payment or provide identification documentation.
Where appropriate, we may also receive information from third parties such as payment providers, insurers, insurance brokers, identity verification providers, driving licence verification services, recovery providers, claims management companies, vehicle service providers, parking operators, toll operators and law enforcement authorities.
How We Use Your Information
We may use the personal information we hold about you for the following purposes:
- To provide vehicle hire quotations.
- To process reservations and bookings.
- To prepare and manage vehicle rental agreements.
- To confirm your identity.
- To verify your eligibility and entitlement to drive.
- To collect rental payments and security deposits.
- To process refunds where applicable.
- To communicate with you regarding your booking or rental.
- To provide customer service and respond to enquiries.
- To manage vehicle collection and return.
- To investigate vehicle damage, accidents or theft.
- To administer insurance matters and claims.
- To manage vehicle breakdowns and recovery.
- To manage parking charges, tolls and traffic-related matters.
- To prevent fraud, theft and misuse of our vehicles.
- To protect AT1 PERFORMANCE, our customers, vehicles and property.
- To comply with legal and regulatory obligations.
- To establish, exercise or defend legal claims.
- To improve our website, services and customer experience.
- To maintain appropriate business and financial records.
Vehicle Operation, GPS and Telematics Data
Some AT1 PERFORMANCE vehicles may be equipped with GPS, telematics, security, tracking, immobilisation, manufacturer-connected services or similar technology.
Where this technology is installed and active, it may provide information including vehicle location, mileage, vehicle status, journey information, fuel or battery information, diagnostic information, collision alerts and other technical vehicle information.
We may use this information where reasonably necessary to protect and recover vehicles, investigate suspected theft or unauthorised use, manage emergencies and breakdowns, verify mileage, investigate accidents or insurance matters, maintain our fleet and protect the legitimate interests of AT1 PERFORMANCE and our customers.
Access to vehicle tracking or telematics information will be limited to authorised persons and service providers who require access for a legitimate business, security or legal purpose.
Website and Technical Information
When you visit the AT1 PERFORMANCE website, we may automatically collect certain technical information about your device and website activity.
This may include:
- IP address.
- Browser type.
- Device type.
- Operating system.
- Pages visited.
- Session information.
- Referring website.
- Approximate location derived from technical information.
- Website interaction and performance information.
This information may be used for website security, performance monitoring, troubleshooting, analytics, fraud prevention and improving our services.
Cookies and Similar Technologies
Our website may use cookies and similar technologies to provide website functionality, remember user preferences, improve security, analyse website performance and, where applicable, support advertising or marketing activities.
Where consent is legally required for a particular cookie or tracking technology, we will request your consent before using that technology.
You can manage your cookie preferences using the cookie settings available on our website.
Payment Information
When you make a payment to AT1 PERFORMANCE, payment information may be processed through a secure third-party payment provider.
AT1 PERFORMANCE may receive information relating to the transaction including payment status, transaction amount, payment date, transaction reference and limited payment method information.
Payment information will only be used for legitimate purposes including processing rental charges, security deposits, refunds, accounting, fraud prevention and resolving payment disputes.
Insurance, Accidents and Claims
If one of our vehicles is involved in an accident, theft, loss or damage, we may collect and process information necessary to investigate and manage the incident.
This information may include:
- Driver information.
- Rental agreement information.
- Vehicle information.
- Photographs and videos relating to the incident.
- Accident descriptions.
- Witness information.
- Insurance information.
- Vehicle telematics information where available.
- Relevant correspondence and supporting evidence.
Where necessary, this information may be shared with insurers, insurance brokers, claims management providers, recovery providers, repair organisations, legal advisers, law enforcement authorities and other parties involved in dealing with the incident.
Parking Charges, Tolls and Traffic Matters
During or after your rental, AT1 PERFORMANCE may receive notices relating to parking charges, tolls, congestion charges, traffic violations or similar matters involving the vehicle you rented.
Where appropriate, we may use or disclose relevant rental and driver information to identify the responsible driver, transfer liability where permitted, respond to the appropriate authority or operator and recover any applicable charges or administration fees in accordance with the rental agreement.
Sharing Your Information
AT1 PERFORMANCE does not sell your personal information.
We may share relevant personal information with third parties where this is reasonably necessary to provide our services, operate our business, protect our vehicles or comply with legal obligations.
These third parties may include:
- Payment service providers.
- Insurance companies and insurance brokers.
- Vehicle owners or fleet providers where applicable.
- GPS, tracking and telematics service providers.
- Website hosting and IT service providers.
- Booking and customer management system providers.
- Driving licence and identity verification services.
- Accountants, legal advisers and other professional advisers.
- Breakdown and vehicle recovery providers.
- Vehicle repair and maintenance organisations.
- Parking and toll operators.
- Fraud prevention services.
- Government departments and regulatory authorities.
- Courts and law enforcement authorities.
We may also disclose your information where required by law, court order, regulatory requirement or where necessary to establish, exercise or defend legal rights.
Business Transfers
If AT1 PERFORMANCE or the business operating AT1 PERFORMANCE is sold, merged, reorganised or transferred, personal information may form part of the assets transferred to a purchaser, successor or other relevant organisation.
Any such transfer will be handled in accordance with applicable data protection requirements.
International Data Transfers
Some service providers used by AT1 PERFORMANCE may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the information remains protected in accordance with applicable UK data protection legislation.
Data Security
AT1 PERFORMANCE takes reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration, disclosure or destruction.
Access to personal information is restricted to employees, contractors and service providers who require the information for legitimate business purposes and who are expected to maintain appropriate confidentiality and security.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
How Long We Keep Your Information
AT1 PERFORMANCE will retain personal information only for as long as reasonably necessary for the purpose for which it was collected.
Information may also be retained where necessary to meet contractual, accounting, taxation, insurance, fraud prevention, dispute resolution, regulatory and legal requirements.
When personal information is no longer required, it will be securely deleted, disposed of or anonymised where appropriate.
Marketing
Where permitted by law, AT1 PERFORMANCE may contact you regarding vehicle availability, new vehicles, services, promotions, special offers or other information that may be relevant to you.
Where consent is legally required, marketing communications will only be sent after you have provided the necessary consent.
Opting Out of Marketing
You can ask us to stop sending you marketing communications at any time.
You may unsubscribe using the unsubscribe option contained within a marketing communication or by contacting AT1 PERFORMANCE directly.
Opting out of marketing communications will not prevent us from contacting you regarding an active enquiry, booking, rental agreement, payment, insurance matter, complaint or other service-related issue.
Your Rights
Depending on the circumstances and applicable data protection legislation, you may have a number of rights regarding your personal information.
Right of Access
You may request access to the personal information AT1 PERFORMANCE holds about you and obtain information about how that information is being processed.
Right of Rectification
You may ask us to correct personal information that you believe is inaccurate or complete information that you believe is incomplete.
Right of Erasure
In certain circumstances, you may request that we delete personal information that we hold about you.
This may apply where:
- The information is no longer required for the purpose for which it was collected.
- You withdraw consent where consent was the basis for processing.
- You successfully object to certain processing.
- Your personal information has been processed unlawfully.
- Deletion is required to comply with a legal obligation.
Right to Restrict Processing
In certain circumstances, you may request that we restrict how your personal information is processed.
Right to Object
You may have the right to object to certain processing of your personal information, including certain processing based on legitimate interests and direct marketing.
Right to Data Portability
In certain circumstances, you may have the right to receive personal information that you provided to us in a commonly used and machine-readable format.
Right to Withdraw Consent
Where we rely upon your consent to process personal information, you may withdraw that consent at any time.
Withdrawal of consent will not affect the lawfulness of processing carried out before your consent was withdrawn.
Data Protection Complaints
If you are concerned about how AT1 PERFORMANCE has collected, used, stored or shared your personal information, please contact us.
We will investigate legitimate data protection complaints and respond in accordance with applicable data protection requirements.
You may also have the right to raise a complaint with the Information Commissioner's Office (ICO), which is the UK's independent data protection regulator.
Changes to This Privacy Policy
AT1 PERFORMANCE may update this Privacy Policy from time to time to reflect changes to our services, technology, business practices or legal obligations.
Any updated version will be published on this website and the "Last Updated" date at the top of this Privacy Policy will be amended accordingly.